by Vaughn Highfield

As part of Dove’s ‘Real Beauty’ campaign that it’s been running for years, the Uniliver-owned beauty company created a new advert that’s gained a fair bit of backlash from customers and the internet’s vocal minority. Entitled ‘Patches’, the newest advert sees a group of women making use of a beauty patch. It’s not going to cosmetically change them as a person, but instead it’s designed to alter how they think about their appearance, helping them come to terms with the aspects of their body that they dislike.

Spoiler: it’s actually a placebo.

http://www.totalcustomer.org/2014/04/22/doves-patches-advert-caused-customer-backlash/?utm_campaign=Total%20Customer%2024042014&utm_medium=email&utm_source=Eloqua#sthash.WB6fZTCX.dpbs